by The market is flooded with shampoos and conditioners—from affordable supermarket brands to high-end salon treatments—all boasting claims like “nourishing,” “repairing,” “oil-controlling,” or “sleek finishing.” I’ve tried nearly all the popular options, from silicone-rich Asian shampoos to eco-friendly European formulas, but none truly delivered. My roots still became oily by day two, while the ends remained dry and straw-like, prone to split ends. It felt like no formula could address both concerns. Seasonal changes and travels would only worsen the problem—traditional products simply couldn’t adapt.
When I was about to give up hope for the perfect haircare solution, I discovered Prose. This isn’t a brand built on flashy ads, but one grounded in scientific customization and data analysis. Prose crafts tailor-made shampoo and conditioner based on individual hair profiles. I was astonished by the thought that a formula could account for hair type, scalp condition, styling habits, local climate, dietary preferences, and even washing frequency. Prose immediately resonated with me—it reinforced that proper hair care isn’t about one-size-fits-all products but understanding your unique hair needs and blending precise ingredients to match. Prose was exactly what I had been searching for.
One. Why Choose Custom Haircare?
Everyone’s hair and scalp are unique, influenced by lifestyle and environment. In the Netherlands, the low humidity and frequent heat styling left my hair frizzy and brittle. A friend in Italy faces strong sun exposure and oily scalp issues. Mass-market products can’t provide targeted solutions. Prose impressed me by breaking away from generic thinking and truly individualizing each bottle based on personal data.
Two. How Professional is the Prose Customization Process?
Before using Prose, I filled out a detailed questionnaire on their website: hair type (straight, wavy, curly), scalp condition (oily, dry, normal), dye or heat usage, lifestyle habits, local climate, and even washing frequency. The whole process took around ten minutes and felt meaningful, not just a formality.
The result was a custom-designed set—shampoo, conditioner, and a treatment mask—along with a formula breakdown. Mine included plant oils for dry ends, matcha green tea for oil control, and mild fruit acid cleansers. Seeing this clear Prose ingredient transparency gave me confidence and excitement.
Three. First Impressions of My Prose Shampoo and Conditioner
When the Prose package arrived, I rushed to open it. The minimalist, elegant packaging felt premium. Each bottle bore my name and a unique formula code—this wasn’t just any shampoo, but my personalized hair prescription.
The shampoo had a gel-like texture, lathering into a soft, dense foam with subtle lavender-woody aroma—understated but pleasant. I focused the shampoo on the scalp and applied the thicker conditioner generously to my ends. Rinsing left my hair feeling light, natural, and free of residue.
After a week, the results amazed me: roots stayed oil-free for two days instead of one; my ends looked smoother and glossier; even my dye faded less. Prose might be the best haircare system I’ve used in years.
Four. The Ingredient Benefits of Prose Custom Formulas
What sets Prose apart is the quality of its ingredients, avoiding silicones, parabens, or synthetic fragrance. My custom blend included:
- Argan oil for deep nourishment and repair,
- Oat amino acids for gentle cleansing,
- Bamboo leaf extract to control oil and enhance volume,
- Sunflower seed extract to protect against UV damage—perfect for outdoor lifestyles.
Each Prose bottle comes with a full ingredient breakdown, helping me understand exactly how each component benefits my hair. It’s not just care—it’s educational haircare that empowers me to make informed choices.
Five. Prose’s Adaptive Refinement Process
I love that Prose doesn’t treat me as a one-time customer. After finishing a set, I provide feedback on performance, texture, and scent preferences. Prose then recalibrates my next batch—lightening or enriching the formula to suit my evolving needs.
This means Prose isn’t a single purchase—it’s a growing regimen that helps me understand and nurture my hair over time.
Six. Who Should Try Prose?
From my experience, Prose benefits:
- People with complex hair issues who can’t find a suitable product
If your hair is both oily at the roots and dry at the ends, frizzy yet flat, or reacts poorly to changes in routine, you know how hard it is to find a product that truly works. Prose targets those unique concerns through customized formulas designed specifically for you—not for a generic hair type.
- Regularly dyed or heat-styled hair in need of repair
For those who frequently color, bleach, blow-dry, or use hot tools, hair damage can accumulate quickly. Prose creates reparative treatments with nourishing oils, proteins, and antioxidants to help restore vitality and shine without weighing the hair down.
- Individuals in climates with extreme weather swings
If you live in a region with harsh winters, high humidity, or rapid weather shifts, your hair is likely affected by environmental stress. Prose factors in your local climate to balance moisture, prevent breakage, and adjust to seasonal needs, which most off-the-shelf products ignore.
- Users who prioritize clean, silicone-free ingredients
If you’re conscious about what goes into your personal care, Prose is a standout choice. They avoid harsh chemicals, parabens, sulfates, and synthetic fragrances. Instead, they use natural, safe, and sustainable ingredients that deliver results without compromising health or the environment.
- Anyone seeking a personalized, ritualistic haircare experience
Beyond performance, Prose offers an emotional value: the joy of using something made just for you. From the custom labeling to your scent selection, every detail feels luxurious. It transforms haircare from a routine chore into a mindful, enjoyable ritual.
Prose has become the only haircare brand I’m committed to repurchasing—not just for the visible improvements in texture and health, but because it redefines what it means to truly care for your hair. It’s precision, it’s personalization, and above all, it’s empowering.
Seven. How Prose Gave Me Hair Confidence
Over the years, I’ve stopped stressing about hair days and impulsive product switching. With consistent, scientifically designed care like Prose, even seemingly hopeless hair can transform. Prose embodies the belief that hair is not irredeemable, but improvable with the right approach.
It’s not just shampoo—it’s a movement toward thoughtful, data-driven haircare. More people are discovering how Prose helps them reclaim healthy, confident hair, and I am absolutely one of them.
Eight. How to Begin Your Personalized Prose Journey
If your current shampoo and conditioner aren’t cutting it, it’s worth exploring Prose. The online form takes about 15 minutes and guides you through fragrance and formula choices to produce a truly personalized haircare trio: shampoo, conditioner, and treatment mask.
Start with their Original Trio set—shampoo, conditioner, and matching mask—for a full experience. Prose ships internationally, including Europe, with reliable logistics—just like it did for me.
From the moment I first used Prose, I felt I’d finally found the right solution. It taught me that hair deserves tailored care.
Haircare is health care—not guesswork. Let Prose be your guide.
